This is the first installment of a series I’m going to call Blogging 101. I’ll be posting on alternating Wednesdays here and addressing a few different topics:
- 3 questions you should consider
- The simple steps to getting a blog
- A closer look at stats and how to improve
- Four strategies to stay sane
Today’s topic is 3 questions to consider before you blog.
1. Do you need or want a blog?
What’s your motivation? Can you maintain it? Are you meeting a need of your own (or your audience’s) or just fulfilling a desire?
There’s not a right or wrong reason, but I believe it’s good to go into this with your eyes open. Blogging is a lot of work, especially if you don’t like it.
2. What tools will you use?
There are two main tools you need to consider: the platform and hosting. They’re both “back-end” considerations, but it’s worth doing a bit of research to get a feel for what will work best for you.
Hosting refers to how your blog will “live” on the internet. Do you want to have your own website, which costs money, or use a free service?
All three of the platforms above offer a free hosting option, and you can also use any of them with a custom url (i.e. MyCustomURL.com as opposed to MyCustomURL.wordpress.com).
3. How often will you post?
Blogs are, by their nature, updated on a regular basis. Since it’s your blog, you can determine what your posting frequency will be. And you can change it.
What can you handle? Will blogging be a writing exercise for you? Could it be a fun diversion?
And, in case this whets your appetite for more about blogging, here are some from the archives:
- The Blogging for Beginners series
- Coming Up with Blogging Content
- Using Photos and Images on Your Blog
- Design Matters
Feel free to chime away with questions and comments in the combox…